Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 60 years of experience, we deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. We are working every day to better understand and address the real-world challenges faced by those who raise and care for animals in ways they find truly relevant.Our name, Zoetis (z-EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning “pertaining to life.” It signals our company”s dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend on.Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.Role Description: Zoetis is the Animal Health industry leader known for developing, acquiring and commercializing first in class products and delivering solutions that help veterinarians provide a higher level of care to their patients. We are seeking a demonstrated marketing expert to join a winning team to lead and drive the successful management of our Specialty Instrument diagnostic instrument portfolio with responsibility for all elements of the marketing mix and support of the global product management teams for our Instrument portfolio. The Brand Manager, Diagnostics will be responsible for defining strategy, planning, forecasting, determining US product development needs, and ultimately be accountable for P&L results for the Zoetis Diagnostics Specialty Instrument portfolio. This individual will lead our marketing efforts for these products in both the direct professional channel and distribution. Position reports into the US Director of Marketing, Diagnostics Duties and Responsibilities: Strategic planning and tactical execution of marketing and annual operational plans to achieve budget. Support all sales channels to the market, developing pricing and promotions Develop, implement and measure effective CRM and DTC programs that educate the veterinarian and drive clinic demand leading to overall market growth and increased product usage. Support product development as part of the Global Product management team Manage all communications from customers, territory managers, area sales managers, and senior management on assigned products. Work across species business units to achieve goals. Direct and maintain ongoing relationships with agencies and consultants. Develop a strong knowledge of competitive landscape and customer insights including managing all competitive intelligence. Provide reports, feedback and manage communications to appropriate Zoetis senior management. Manage US product forecasts for assigned portfolio. QUALIFICATIONS: * Education: Bachelor”s required, MBA preferred or equivalent work experience * Minimum of 4-7 years of relevant marketing experience, preferably animal health/Diagnostics, with a history of demonstrated success in delivering business results in innovative and rapidly changing environment. * Demonstrated success with product development and launching instrument systems. * Demonstrated analytical and business metric skills * Excellent understanding of science-based veterinary marketing and customer needs.Apply for this job.