Category and Customer Experience Marketer – Erlanger, KY
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we?re one of the world?s largest agricultural processors and food ingredient providers, with approximately 32,000 employees serving customers in more than 160 countries. With a global value chain that includes approximately 500 crop procurement locations, 250 ingredient manufacturing facilities, 38 innovation centers and the world?s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com.
Category and Customer Experience Marketer ? Erlanger, KY ADM Nutrition This is a full time, exempt position
The Category and Customer Experience Marketer is responsible for creating demand, fueling the project pipeline, and accelerating sales by building and ensuring the execution of effective category and customer marketing strategy.
articulate differentiated customer value propositions and compelling reasons to believe in ADM as a first-call ingredient supplier; generate pipeline and grow new win revenue anchored in market data analysis, customer brand understanding, trend anticipation and the use of integrated consumer and sensory insights. This role serves as a vital and highly collaborative conduit with Customers, between ADM Business Units, and across functions including Corporate Communications, Technical, Sales, and other stakeholders.Main Responsibilities:
Activate and accelerate demand generation, and drive stakeholder value by developing and implementing differentiated and compelling value propositions and programs supported by strong reasons to believe in ADM, capabilities, programs, technologies and ingredients. Uphold ADM brand guidelines, unify and align positioning, simplify and standardize brand architecture and contribute to the elevation of the role of Marketing internally and externally. Ensure conformity of all activities and output with ADM branding.
Track, analyze and synthesize relevant and meaningful consumer, market, category and brand-specific insights, and link them to ADM advantaged ingredient solutions and enabling technologies to drive short- and long-term results.
Possess and maintain a working knowledge of trends and product lifecycles, and recommend strategies and actions to increase customer engagement.
Develop a comprehensive knowledge of competitor strategies and brands, including a thorough understanding of the competitive landscape, and make timely business recommendations to Marketing leadership. Collaborate with Business Unit Managers, Corporate Communications, General Managers, Marketing, Sales, Sensory, Technical and other key stakeholders to drive results.
Demonstrate ability to interact, collaborate and influence stakeholders at all levels, across geographies and divisions.
Qualifications, skills and experience:
Minimum 10 years related brand, customer or marketing management experience.Proven success in B2B and B2C marketing, working in matrixed environments, with a strong track record of developing programs and promotions to drive pipeline and new win revenues.
Strong oral, written, verbal and formal presentation skills are required.
Demonstrated hands-on analytical and strategic problem solving skills with a focus on tactical, practical execution and on driving results collaboratively.
Experience building brands within the food, beverage and ingredients industry. (Experience with specialty ingredients and snacks a plus.)Handles changing priorities, a fast-paced environment and tight deadlines with ease and maturity.
Professional demeanor with exceptional communication and interpersonal skills.Aptitude and experience tracking, analyzing and synthesizing relevant consumer, market, category and brand-specific insights to increase customer awareness of ADM advantaged ingredients and enabling technologies.
Strong influencing skills with a highly collaborative mindset to drive results.Educational Requirements: MBA strongly preferred Bachelor?s Degree in Marketing, Business or related field required Core Competencies: Every position in ADM requires commitment to integrity, safety, diversity, quality and the following:
Excellent communication and presentation skills Strong business acumen Project management skills, organization skills and an ability to multitask Comfortable working in matrixed and entrepreneurial environments Ability to travel 15-20%
Relocation assistance is available with this position.
This position offers a complete benefit package, including 401K/ESOP, pension, health, life, vision, and dental insurance.
ADM requires the successful completion of a pre-employment drug screen and a background check.
ADM is an EOE for minorities, females, protected veterans and individuals with a disability.