Communications Leader – Coatings NA

Job Listing No: 9740000

Communications Leader – Coatings NA

At BASF, we create chemistrythrough the power of connected minds. By balancing economic success withenvironmental protection and social responsibility, we are building a more sustainablefuture through chemistry. As the world?s leading chemical company, we help ourcustomers in nearly every industry meet the current and future needs of societythrough science and innovation.We provide a challenging andrewarding work environment with a strong emphasis on process safety, as well asthe safety of our employees and the communities we operate in and are alwaysworking to form the best team?especially from within, through an emphasis onlifelong learning and development. And we are constantly strivingto become an even better place to work. BASF has been recognized by ForbesMagazine as one of America?s Best Employers in 2019. Come join us on ourjourney to create solutions for a sustainable futureCommunications Leader (1901530) ? Southfield,MI Where the Chemistry Happens Weare seeking a professional like you to be part of the Coatings North American Leadershipand Global Coatings Communications teams. Keyobjectives for this role are to increase awareness and enhance the reputationof the BASF Coatings Solution business in our target markets and also todevelop and implement communication programs to support employee motivation andengagement.  You will havesignificant responsibility for supporting multiple segments of the business inachieving sales and marketing goals through the planning, execution andmeasurement of external and internal communications programs in North America.Reportingto the Senior Vice President, Coatings Americas, you will display creativityand excellent verbal, written, and graphic communication skills developed over timeduring your experience in business, marketing, marketing communications and/orpublic relations roles in a corporate environment. This experience willshape the thinking of target audiences in ways that successfully support thecommunication needs of the BASF Coatings business, specifically with regards toprofitable sales growth and employee engagement.  Your fluency in Spanish, German, and/orFrench language skills are preferred for this role.Formula for Success Working as a role model and enabling the development of
competencies in others that are needed to implement BASF's strategy, you
will serve
as a member of the Regional Business Unit and, separately, the Global
Coatings Communications Leadership Teams.
Leveraging
your education in Business, Marketing, Communications, Public Relations or
a related field combined with your proven experience in a combination of
business, marketing, marketing communications and/or public relations
roles in a corporate environment or public relations agency, you will develop
strategic communications plans in close cooperation with regional and
global marketing management to influence external audiences and achieve
business goals.   Demonstrating
your exceptional written, verbal, analytic and presentation skills, you
will plan and execute communication activities such as development of key
message, talking points and Q&As, Public Relations, advertising,
social media, literature and marketing tools, trade shows, customer
events, and managing communications budgets. Any experience
you may have in managing communications for trade shows & events and
outside agencies and vendors will be a valued asset as you manage external
relations with trade media relations in order to develop and distribute news
releases, prepare executives and subject matter experts for interviews. As a
self-starter, you will leverage a broad understanding of Social Media
tactics and strategies. Taking
initiative and utilizing your strong project management skills, you will deploy
Digital Marketing Excellence (DME) strategies and activities in support of
business goals, including marketing automation and content marketing. Your demonstrated
ability to create effective communications will be evident as you work with
senior executives to develop internal communications messages to motivate
employee engagement and commitment. Exercising
your ability to work effectively under pressure and a heavy workload, you
will manage issue and crisis communications. Successfully
engaging across the organization, you will work in collaboration with
global communication colleagues to adapt and localize global communication
strategies.  You will also
collaborate with global and regional corporate communications to support
One Voice communications, the ?one business, one team? strategy and the
BASF brand.

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