Digital Marketing Lead

Job Listing No: 9740000

Digital Marketing Lead

*This position can be based our of our?Wichita, KS office or Wayzata, MNThe purpose of this position is to help drive business and marketing effectiveness through digital, mobile, social, online, and e-commerce initiatives.? This will require deep digital understanding, a customer-focused orientation, and the ability to leverage analytics.? Food industry experience and agency or agency management experience is a plus.? This is a Marketing role that will collaborate with IT, Business Management, Growth Ventures, and Sales.? This role will provide guidance and best practice across B-to-B and B-to-C marketing teams.?This role will help fill gaps in marketing and customer initiatives in the social and digital space.? We will measure the performance of this resource based on customer engagement and wins as well as brand and customer marketing effectiveness, all enabled by digital marketing.?Key focus areas include:Social MediaDigital Asset ManagementContent StrategyMeasurement and AnalyticsSocial Listening and InsightCustomer EngagementMobileEmail MarketingDigital CRM30%?Leads the development of digital marketing strategy to maximize content. Works closely with Marketing and Growth Ventures leaders to develop, update, and improve brand, category, and marketing strategies. Partners with brand and marketing teams that are constantly creating and curating content that could be better maximized and leveraged online.?25%?Implements digital marketing initiatives, including identifying resource needs, both in-house and in partnership with third-party vendors. Builds and develops in-house capabilities in a single center of excellence that have the knowledge and capabilities to focus on areas of opportunities in the digital space. Partners with Marketing Directors and Managers in resource needs analyses. Assists in digital medium or media selection to help achieve desired outcomes and objectives.?15%?Supports Growth Ventures team with online commercialization initiatives by marketing and promoting brands and products.?15%?Serves as an expert on latest online trends, shifts, and advancements in digital behavior and technology. Leverages that expertise to provide recommendations on digital marketing initiatives. Monitors all Protein activity online and analyzes current practices to help establish key benchmarks/metrics for success and identify areas for improvement.?10%?Provides Customer Thought Leadership by supporting and leading our strategic partners in the digitalization process and best practices.?5%?Leverages Analytics by taking a holistic approach in understanding the extensive data available in the online space. Identifies trends and opportunities and applies learning to make strategy recommendations.#LI-JK1Skills:
Minimum Required QualificationsBachelors Degree in Business, Marketing, or related fieldMinimum of 7 years experience in a CPG, agency, or service environmentExperience in digital marketing and mediaExperience in e-commerce?Preferred QualificationsMBA preferredAdvanced coursework or continuing education in digital media and marketing preferredExperience with a food company preferredExperience in B-to-B and B-to-C environments preferred

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