Digital Marketing Manager

Job Listing No: 9740000

Digital Marketing Manager

An employee-owned company with more than $4 billion in sales, Scoular employs more than 1,000 people in over 100 offices and facilities in North and South America, and Asia. For 125 years, feed and food customers have been counting on Scoular people to create safe and reliable supply chain solutions for end-users and suppliers of grain, feed ingredients, and food ingredients around the globe.
The Digital Marketing Manager is responsible for Scoular?s digital brand campaigns and digital assets across all channels. This role will be responsible for the development, implementation, and measurement of all digital brand marketing efforts as well as maintaining Scoular?s digital brand presence (website, social media, apps, etc.) The Digital Marketing Manager reports to the Director of Brand Marketing and Corporate Communications (?BMCC?), who is the leader of the team responsible for all efforts tied to the company?s brand, marketing, and advertising initiatives, as well as development and management of its internal and external communications.
Job Responsibilities
Identify strategies and tactics to drive online traffic to the company website(s)
Develop and manage digital marketing campaigns to drive business unit activity in partnership with Customer Marketing Manager
Develop and manage digital brand campaigns to drive greater brand awareness and integration with Strategic Marketing Manager
Utilize a range of techniques including paid search, SEO and PPC
Develop and oversee the social media strategy for the company including content governance, tracking & measurement and advertising to drive increase in social community and engagement
Utilize Google Analytics and other digital metrics to guide and prioritize efforts
Review new technologies and digital best practices to keep the company at the forefront of developments in digital marketing
Manage the redesign of the company website including development of subsites and technology requirements
Understand user personas, business segments, site maps and framework, user-friendly navigations, effective CTA, ROI measurement
Track conversion rates and make improvements to the website
Improve the usability, design, content and conversion of the company website
Partner with BMCC team and IT in development of app and technology strategies for the company as well as internal communication tools
Responsibility for planning and budgetary control of all digital marketing
Develop robust knowledge of division businesses and key target markets
Develop and manage workflow processes for digital initiatives
Work with agencies / vendors as needed
Additional responsibilities as assigned / needed, particularly in areas where digital knowledge is valuable (IT Enterprise Transformation, apps) Minimum Qualifications
Bachelor?s degree in marketing, communication or related field
Minimum of 5 years of experience in digital marketing, SEO, SEM, PPC, social media management
Website redesign and strategy experience
Knowledge of UX and digital design principles and application
Strong understanding of current online marketing concepts, strategy and best practice
Understanding of brand standards and brand management
Digital content development skills and experience
Ability to manage multiple projects and work under time constraints
Proven skill in problem solving for the client Preferred Qualifications
Agricultural or commodities industry experience
International / B2B marketing experience
The Scoular Company is an Equal Opportunity Employer
See job description

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