Head of Petcare Therapeutics,Established Brands&Regional Mktg
Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 60 years of experience, we deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. We are working every day to better understand and address the real-world challenges faced by those who raise and care for animals in ways they find truly relevant.Our name, Zoetis (z-EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning “pertaining to life.” It signals our company”s dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend on.Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.Role OverviewThe Head of Petcare Therapeutics, Established Brands and Regional Marketing, is responsible for leading all Marketing efforts and U.S. planning for new and mature products for this therapeutic area. Key brand responsibility includes Apoquel, CYTOPOINT, Convenia, the AIF & Internal Medicine Portfolio, Rimadyl and market/asset development for new dermatology & pain products (3 new product launches in the next 3 years). This leader will supervise a team of 10 marketing professionals and will be a member of the Petcare Marketing Leadership Team. He/she will have P&L responsibility for products noted above.Responsibilities include overseeing the development and implementation of therapeutic, brand and regional marketing strategies and for leading the operating plan process for the therapeutic area. The Head of Petcare Therapeutics, Established Brands and Regional Marketing, will also coordinate with Veterinary Medical Research (VMRD) and Development and Commercial Development Lifecycle Innovation (CD LCI) on lifecycle plans and strategies to ensure a robust pipeline of new products and line extensions. He/she will oversee a team of marketing professionals and will be responsible for the development and talent planning for these colleagues.As a leader in the Petcare organization, he/she will model Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with Zoetis values and behaviors. Key Responsibilities Leading the Business * Develop and execute the strategic marketing plans for Dermatology, Pain, Established Brands and Regional Marketing including professional and consumer channel communications * Develop and deliver the 3-year strategic and financial operating plan * Lead, coach and develop a team of Marketing Managers responsible for all aspects of the Therapeutic Area marketing mix * Define and provide ongoing developmental opportunities for marketing team * Manage the P&L by ensuring key brand revenues, profit margins and expenses are in line with division and company expectations
* Prepare and present therapeutic area reviews and business updates to Senior Management * Collaborate with Business Development and CD LCI to facilitate the acquisition and development of new products and line extensions.
* Lead the Dermatology, Pain, AIF & Internal Medicine Brands commercial lifecycle planning efforts to ensure new data and formulations optimize the lifecycle of current brands * Maintain and continue to bring new talent into the marketing organization * Collaborate with Sales and Veterinary Professional Services Management to ensure complete alignment of business strategy and execution at customer level. * Develop and implement successful therapeutic category and associated brand plans which will deliver performance expectations and drive company growth * Collaborate with Marketing Leadership Team to enhance key functional skills to maximize cross-portfolio opportunities (e.g., Digital Marketing, DTC, mature brand strategy, etc.) Leading PeopleAssesses and coaches individual and team performance to exceed business goals. * Coaches and directs Marketing Manager”s in developing comprehensive marketing objectives, strategies and plans and in identifying and including key stakeholders throughout the process. * Actively coaches direct reports to optimize their performance and develop their capabilities for advancement and future opportunities. * Fosters an environment where coaching and feedback is open, ongoing and consistent. * Leverages talent and resources across the marketing team and across BU”s Qualifications & Experience These qualifications, experiences, and skills are highly desirable; however, they do not preclude exceptions based on an individual”s performance history and demonstrated potential.
* BS /BA and relevant experience required. MBA preferred * 15+ years of related experience and a proven record demonstrating successful branding, strategy development and communications management. * Strong financial analysis skills and proven ability to manage budgets and expenses. * Experience working with cross-functional teams in developing and executing brand strategies, programs and tactics to achieve and surpass market share and revenue targets. * Demonstrated ability to be a team player and player/coach. * Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment. * Ability to oversee complex, cross-functional projects that require input from many internal and external stakeholders. * Strong analytical thinking, attention to detail and problem-solving skills. * Strong oral, written and interpersonal communications skills; strong negotiation/persuasion skills. * Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development. * Strong computer skills (MS Office and ability to learn Zoetis systems) * Ability to exercise good judgment and make thoughtful, fair decisions based on relevant info. * Ability to interact with/influence Sr. Management and peers with confidence and conviction.Relocation Support: Available (if applicable)Compensation: Competitive with Industry Norms. Eligible for stock options and stock g