Manager, BU Category Marketing

Job Listing No: 9740000

Manager, BU Category Marketing

SUMMARY:The primary responsibility is to execute the product category strategies to achieve the objectives of the company's annual operating plan (AOP). This role has day-to-day responsibility for all category-related activities includingforecasting, pricing, P&L management, product assortment management, correspondence with Sales, development of marketing initiatives, and management of cross-functional project teams. Candidates should be comfortable leading project teamsthat include Sales, Finance, R&D, Packaging, QA, Graphics, and Supply Chain. Assist in development of long and short-term category strategies and tactics Responsible for executing tactics in support of the short and long term strategies that drive category volume and profit growth. Support delivery of category financial commitments via P&L management with an understanding of the input raw material markets and category pricing decisions. Responsible for sales and operations volume forecasts on a monthly cycle (Consensus). Closely monitor product availability and service levels and pro-actively communicate relevant issues with Sales. Engage with IPL team to evaluate and understand any inventory, capacity, and/orquality issues at the plant and product level. Responsible for optimizing product assortments and discontinuing inefficient items. Leads product change projects including value/quality improvement initiatives and line extension product launches. Provides direction to the Sales organization on category strategy/selling propositions and works closely with Sales and Customer Marketing to evaluate potential sales opportunities (including RFP's and product matches). Work closely with Customer Marketing and Marketing Agencies on category selling tools, development and execution of promotional initiatives, and sales communications. Monitor industry trends, market share, competitive activity, and competitive product cuttings. Includes some degree of Travel: plant visits, customer visits, sales meetings, conferences, and trade eventsREQUIREMENTS:Education: Bachelor degree required; Business degree or MBA preferredExperience: 5+ years of relevant business experience; Experience in marketing and/or related field or knowledge of foodservice and/or CPG industry is preferredComputer Skills: Proficient in Excel, Word, and PowerPointCommunication Skills: Strong written and verbal communication including presentationSpecial Skills: Ability to execute strategic plans and annual business plans that align resources to achieve the marketing and financial goals; Strong financial acumen; Strong analytical and problem solving skills. Ability to work and excel as a project leader in a fast paced, changing environmentTravel: 10-20%To view a full job description and submit your resume for consideration, click APPLY TO THIS POSITION below and follow the prompts.

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