Manager Consumer Insights & Strategy
SUMMARY: The Manager, Consumer Insights will lead the consumer learning agenda for the existing business, as well as innovation against those brands. They will work collaboratively with Brand Marketing to develop brand and innovation strategy that is grounded in consumer understanding. This individual will report into the Sr. Manager, Consumer Insights. Responsibilities Demonstrate holistic thinking, strategic agility, and leadership with all levels of the organization. Leadthe consumer learning agenda to address business objectives. Collect, analyze and synthesize consumer learning to tell a cohesive and actionable story. Execute primary research, and source syndicated scanner and panel data when relevant. Provide Consumer Insight leadership with cross-functional teams, providing strategic partnership with Innovation, Marketing, R&D, Sales, on-site suppliers, agencies, and consultants. Manage external suppliers to execute research projects efficiently. Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs. Communicate consumer insights in a clear and concise manner, both through written and verbal communication. Develop and enhance Consumer Insights standards and procedures for use company-wide. Sales, on-site suppliers, agencies, and consultants.RequirementsEducation: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.Experience: 4-8 years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus. Special Skills Demonstrated success in leveraging consumer insights to drive business results. Must be able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers. Excellent planning and project management skills. Strong knowledge of marketing and market research fundamentals including experimental design, and statistics. A highly motivated leader, eager to learn, with the ability to devise an effective solution in unstructured situations. Working knowledge of the following: Consumer and need state segmentation, profiling, and immersion Meal Occasion landscaping and A&U, category assessments, category choice drivers/barriers Concept/Product development and validation Packaging and Name development Test and learn approaches Cultural/Lifestyle trends, eating trends and food industry reportsSupervisory Responsibility: NoneTravel: Less than 15%To view a full job description and submit your resume for consideration, click APPLY TO THIS POSITION below and follow the prompts.Apply for this job.