Manager, Grower Engagement
Manager, Grower Engagement, Loveland CO, USWhy work at Nutrien Ag Solutions? Great question!Safety is a core value at Nutrien Ag Solutions. Keeping every employee safe, healthy and secure is our top priority. Nothing is more important than seeing our people go home safe at the end of every single day.While working here you will have the opportunity to grow your career while helping us feed the future. We pride ourselves in hiring from a variety of backgrounds and truly believe that it is our differences that make us stronger so we hope you will join us.In addition to exciting and challenging opportunities, Nutrien Ag Solutions offers competitive salaries, great benefits and performance based incentives.Outside of the skills and necessary qualifications, you will be committed to sustaining our safe and positive work environment while welcoming working side by side others in a diverse culture. Culture at Nutrien Ag Solutions is the core of everything we do and all employees are respectful of diverse opinions and views. Job Summary:The Manager of Grower Engagement will lead Nutrien Ag Solutions’ end-to-end grower engagement strategy, planning, and execution. This position will report to the Senior Director of Commercial Execution and will be responsible for building a team to oversee grower engagement. The Manager of Grower Engagement will be responsible for managing and overseeing engagement plans, developing micro-market strategies, and creating and maintaining a robust grower segmentation. They will collaborate with the commercial development, solutions, and marketing services teams to facilitate the account planning process across all crop consultants and identify growth opportunities through rigorous analysis. The ideal candidate will effectively demonstrate experience using an iterative, data-driven approach to developing and executing marketing campaigns and strategies, integrating grower feedback and extracting meaningful insights from results to make impactful business recommendations. Key Tasks:Define and maintain grower engagement strategy and goalsDevelop and maintain a grower engagement strategy with the aim to maintain customer loyalty and achieve growth objectives. Measure the customer experience at each touchpoint for continuous improvement, analyzing grower feedback and adjusting to improve net promotor score.Track performance and progress in-season against account plans, coordinating field roll-up of individual account plansExecute grower campaigns and promotionsEstablish baseline of current events and campaigns and bring best practices to current events Plan and launch new grower touchpoints investments and create specific engagement events (e.g. grower days)Working with local teams, develop strategies for local touchpoints, tailored to each division or branchWork with Insights and Analytics to understand the effectiveness of programs using analytical methods and measure outcomes (e.g. ROI, reach, performance), adjusting grower investments accordingly Build micro-market growth strategyIdentify priority micro-market and set growth objectivesLead micro-market planning and resources allocation to reach growth objectives, including:Develop templates and maps for annual planningCoordinate analyticsIdentify and target core growth opportunitiesManage execution in the fieldRoll up micro-market plans to meet organization growth targets Develop and maintain grower segmentationBuild a grower segmentation based on customer needs, purchasing behavior, and demographic informationUse segmentation to inform target price, design programs, and adjust micro-market value propositionsMaintain segmented grower database and update with 3rd party and internal dataQualifications:University degree in business, or related field. Master’s degree preferred (e.g. MBA)8+ years of progressive experience in retail sales, marketing, or customer serviceExcellent written and verbal communication skills, ability to comfortably and professionally correspond with a variety of team members and stakeholders at all levels of the organization and customer baseDemonstrated success implementing repeatable processes, sales plans, and customer campaignsTechnical proficiency with a variety of software applications, high aptitude of business analyticsNutrien Ag Solutions, a Nutrien Company, is committed to creating an inclusive workplace. We encourage applications from all well qualified candidates who reflect the diversity of the regions where we operate. This includes recognizing the voluntary identification of status such as gender, sexual orientation, visible minority, Indigenous status, persons with disabilities, and veterans, where applicable. If this sounds like a good match, apply now. You may be required to undergo a background check and substance test in accordance with Nutrien Ag Solution policies. While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted. **EOE race/color/sex/sexual orientation/gender identity/disability/veteranApply for this job.