Manager Marketing Analytics
SUMMARY: The Manager, Analytics is responsible for applying marketplace analytics to create a competitive advantage for Tyson Foods category teams. The individual will address short-term and long range strategic business questions, providemarketplace and consumer-driven recommendations and optimize marketing ROI. They will work on some of the best brands in the industry covering approximately $500MM in revenue with $50MM in advertising, consumer and trade support. They willsynthesize and distill complex analytics into actionable direction and size the financial and growth impact for their category. The individual will work closely with a suite of supplier agencies to drive research projects. The position reports to the Director of Analytics but interacts primarily and independently with category team leadership and marketing, as well as other cross-functional category team members such as sales, finance, and supply chain. Essential Duties andResponsibilities: Leads the marketplace analytics learning agenda on their category to meet business objectives Provides regular, ongoing predictive analytics, business planning and scenarios to address business issues and opportunities. Maximizes forecast accuracy for team confidence. Makes recommendations for marketing ROI improvement and spending optimization and leads marketing mix learning agenda Leads projects and performs analysis to test alternative marketing strategies, gain competitive intelligence, develop merchandising and pricing strategies and size white space opportunities Provides Consumer Insight contribution within cross-functional teams, partnering with Innovation, Marketing, R&D, Sales, on-site suppliers, agencies, and consultants. Work with supplier partners to maximize project value and insights for Tyson Foods and manage projects within cost constraints. Influences and leverages company marketplace analytics best practices,benchmarks and policies Contributes to projects driving Tyson Insights and Analytics state-of-the-art and functional initiatives.REQUIREMENTS:EDUCATION: Bachelor's Degree in Economics, Statistics, Psychology, Marketing Research or related field. Must have focused training in statistics and quantitative analysis. Master's Degree preferred.Experience: 5+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-goods company, or combinationof supplier-side and manufacturer-side experience. Food industry experience is a plus.SPECIAL SKILLS (if applicable): Demonstrated success in leveraging consumer insights to drive business results. Able to develop objective point-of-view,be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers. Excellent quantitative/analytical ability required Deep knowledge of syndicated marketplace retail measurement data and consumer panels. IRI/Nielsen experience preferred. Experience with marketplace data outside of CPG is valued. Must have good oral and written communication skills and excellent PC skills. Needs fundamental knowledge of quantitative approaches used in: Marketing Mix, marketing response measurement and marketing ROI optimization Trade event response and optimization, pricing response and revenue optimization Purchase/need state segmentation (market structure) or consumer/household segmentation Test and learn approachesSupervisory: NoneTravel: PeriodicTo view a full job description and submit your resume for consideration, click APPLY TO THIS POSITION below and follow the prompts.Apply for this job.