Marketing Communications Manager – Crop Protection
DescriptionCorteva Agriscience is seeking a Marketing Communications Manager who will lead, create, deliver and evaluate all initiatives related to marketing communications for the Corn herbicides, Soybean herbicides, Cereals and Rice product lines in the U.S. They will work closely with Portfolio Marketing Leaders, Product Managers, Communication Specialists and the advertising agency to develop and implement strategy and tactical execution of timely and effective communications directed to farmers, channel partners, field sales teams and more. Assigned product responsibilities include corn herbicides, soybean herbicides and the cereals and rice portfolio of products to lead the marketing communications strategies leading up to the launch of new products and then following the commercialization and market growth of products/product brands.Market Planning and Strategic DevelopmentLead communications strategy formation and planning processes for the development, organization, implementation and evaluation of marketing communications, digital plans and media advertising as it relates to promotional initiatives and materials development. Provide oversight and collaborate with marketing team members and the agency in the development and implementation of creative marketing communications plans and activities, with the input of Portfolio Marketing Leaders and Product Managers. Ensure, in conjunction with the advertising agency, complete marketing communications plans are developed and implemented in a timely manner. Advertising & Media UtilizationProvide overall management of marketing messages by overseeing the development of effective messaging and creative elements by the advertising agency.Determine which concepts should be advanced for review, based upon strategic understanding of objectives and opportunities. Lead the development of a multi-channel, fully integrated marketing communications plan inclusive of traditional media, digital communications, sales support materials, social and more. Prioritize audiences to most effectively and efficiently deliver messages.Leverage Communications Across All DisciplinesPaid Media Advertising: Provide oversight of paid media plans including traditional media of radio, TV and print advertising. Work with the agency to evaluate maximization of reach via media vehicles while achieving efficiency of spend. E-Business Communications: Leverage e-platforms and digital interactivity to deliver communications supporting the assigned product responsibilities. Includes, but not limited to internal websites, email, ag-related web sites, search engines, etc. Public Relations: Recognize and maximize the opportunity public relations offers to augment paid media advertising and other marketing communications disciplines in a very cost-efficient manner; seek and capitalize on opportunities to leverage integrated PR and paid advertising combinations. Publications/Literature: Oversee the development of sales support collateral materials and other customer-facing elements that are utilized at the field-sales level. Maintain and deliver consistent messaging and creative look supporting assigned product responsibilities. QualificationsEducation and ExperienceBachelors Degree or equivalent in Journalism, Advertising, Marketing, Corporate Communications, Agricultural Communications, Ag Business or related discipline.5+ years marketing communications experience. Requires background and experience in sales, marketing, customer relationship management, internet/e-business communications and advertising agency experience. Agricultural background preferred.CompetenciesStrong interpersonal communication skills including verbal, written & presentation.Ability to provide strategic communication recommendations.Ability to define expectations, monitor details and progress, influence, persuade and negotiate to keep projects on schedule.Demonstrated ability to work with other department members to build and reach consensus and support.Demonstrated ability to handle large volumes of work and prioritize in a fast-paced environment without close supervision.Ability to interface and provide clear, written direction to ad agencies.Willing to travel.Apply for this job.