Marketing Manager

Job Listing No: 9740000

Marketing Manager

 Trimble is an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so; we are changing the way the world works. Our solutions are used in over 140 countries and we have incredibly diverse lines of business. Our employees represent this diversity and can be found in over 30 countries, working closely with their colleagues around the world. Due to our geographic, product and customer reach, there is plenty of room at Trimble for exceptional people to grow. Come position yourself with an innovative industry leader and position yourself for success. Job SummaryTrimble Navigation (NASDAQ:TRMB), leader in development and marketing of positioning solutions, has an immediate opening for a Marketing Manager. This person will be responsible for driving collaboration between Product Management, Portfolio Marketing and Sales to drive commercialization of new product introductions. In this role, you will champion the development and execution of the go-to-market plan and product launch deliverables. ScopePosition will include interactions with our distribution partners, sales team members, product management, marketing and communications team members, media, vendors and other cross-functional team members to produce a variety of digital, interactive and innovative sales materials, as well as assist with day-to-day internal and external department activities. Primary DutiesCreate robust strategy for assigned products and solution(s) by analyzing customer needs, industry research, market trends and competitor data to refine approaches and messaging.Create a go-to-market (GTM) strategy for best reaching our target markets, develop messaging and content to drive demand and lead generation eventsCreating messaging and content for sales and create sales tools that align with the sales process and support the sales teams in all phases of the sales cycleDrive and track customer engagement from awareness through purchase for new and existing solutions.Proactively seek necessary information on project requirements to ensure clarity and alignment on timelines, deliverables and assetsTranslate marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate and progress new sales opportunitiesAnalyze and adjust marketing programs, strategy and tactics to increase effectiveness.Work with team to localize launch of new offerings and manage cross-functional implementation of the planWork with internal and external vendors as required on the printing of packaging, collateral materials and sales presentation materials.Develop and execute marketing campaigns and activities, including web, SEO/SEM, email, social media, live events, webinars and display advertising to drive visitor engagement and lead generation.Manage creation of marketing content including, for example, white papers, customer success stories, videos, presentations, promotional materials, and advertisements.Collaborate with internal and external creative, branding and production resources as appropriate.Create and update existing marketing and communications assets. Desired CharacteristicsThis position requires the ability to consistently produce a high volume of quality work, meet tight deadlines and follow-up with clients to complete assignments on time. Candidate must possess positive attitude, strong work ethic, willingness to see projects through to completion and the following skills:Comprehensive knowledge of marketing and communicationsExcellent analytic thinking and creative problem solving skillsCandidate will be a supportive team member as well as work independently on multiple projects in a fast-paced environmentStrong interpersonal, communication, and customer service skills required.Flexible and adaptable to changeDetail oriented with ability to follow directions of the division's marketing goals.Experience in high-tech manufacturing or agriculture marketingProven track record designing and executing integrated corporate marketing and communication programs for high-tech productsProgram results should include building strong brand awareness, consistently growing lead generation program and contributing directly to revenue growthSuperior written and verbal communication skills Education and ExperienceA Bachelor’s degree and 5-7 years of experience in marketing, advertising or a related fieldDesirable to have 5+ years of experience in B2B messaging that is focused on key benefitsMust have experience taking technical language and translating it into messaging that is customer centricCreative writer, demonstrating the ability to effectively communicate technical topics and product details to a broad audience.Familiarity with marketing automation tools such as Hubspot, SalesForce, MarketoRole may involve up to 20% travel.Role will be based in Westminster, CO Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability. From purpose built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming a broad range of industries such as agriculture, construction, geospatial and transportation and logistics. Trimble is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D

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