Marketing Manager – Poultry
Neogen Corporation is hiring for a Poultry Marketing Manager! Responsibilities will include development of strategic marketing plans, tactical marketing materials, and for driving sales of current and new products into specific market segment(s) of responsibility. A strategic analysis of customer needs/desires, competitors, and the regulatory environment will be used in developing strategic plans, tactical marketing plans and sales support activities. Works closely with product managers and the sales organization to achieve growth objectives. Meets financial and corporate growth objectives by performing essential duties and responsibilities. Other responsibilities include but are not limited to:Prepares written strategic marketing plans for segments of responsibility in conjunction with management. This includes assembly and evaluation of information, ideas and recommendations from sales, and external environment.Provides detailed direction to the sales organization for achievement of marketing objectives in terms of specific actions and programs to be undertaken.Identifies market potential and marketing strategy, helps establish pricing.Defines, executes, and evaluates marketing campaigns (direct mail, e-commerce, web-ex seminars, advertising, etc.).Creates and executes effective specie specific targeted promotions into their segment of responsibility in a timely fashion.Budgets and oversees advertising and promotional activities including print, electronic, and direct mail. Qualifications include:Bachelor’s degree from four-year college or universityTwo to five years professional sales or marketing experience in agriculture or industry related fieldPoultry knowledge/background is strongly preferred Come Be Part Of A Mission that Matters! From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.Apply for this job.