Marketing Specialist – (Denver, CO)
?Description?Are you proficient with SharePoint and the full-line of Microsoft Office Suite programs? Do you have a solid working knowledge of the latest versions of Adobe Creative Cloud including Acrobat, Illustrator, InDesign, and Photoshop? Do you have strong copy writing and general business writing skills? Do you have experience with web and online tools, techniques, and strategies including social media? Are you and independent thinker while still possessing the ability to work in a strong team setting? If you said yes to ALL of these questions, we want to hear from YOU!For nearly a century, Wilbur-Ellis has experienced success and growth in marketing and distributing animal feed ingredients.??Join us and grow your career with Wilbur-Ellis ? a strong and profitable industry leader offering competitive compensation, tremendous growth & development opportunities, and a people-first work environment.? Come grow with us!?General Purpose and Scope of Position:As a member of the Strategic Marketing team, the Marketing Specialist will develop & implement creative campaign plans that enable Wilbur-Ellis to realize its market objectives.? Essential to the role is to work with a collaborative mindset to formulate and deliver communication and market demand strategies. In doing so, having a key focus on demand creation and customer development, willingness to support the team in all aspects of the marketing function when needed and engaging internal & external customers with an insight driven mindset enabling the company to differentiate across brands, services and products.?Key Skills and Abilities Include:Working knowledge and experience of successful and creative marketing communication techniques and strategiesHighly proficient with SharePoint and the Microsoft Office SuiteExperience in creating and executing strategic marketing and/or product launch planWorking knowledge of the newest version of Adobe Creative Cloud, including but not limited to Acrobat, Illustrator, InDesign, and PhotoshopProficient with copy writing and general business writing, is able to explain complex processes in simple termsAbility to communicate effectively and efficientlyExperience with digital marketing and reporting tools (I.e. SEO, Google Analytics, PPC Campaigns, etc.)Must be able to work independently and report progress to the team. Many projects will require independent thinking and working directly with field staffMust be able to take campaign plans & projects beyond what is asked, discuss follow-up projects with staff, and think outside the boxDemonstrate success in challenging status quo and implementing creative thinking and ideasAbility to think strategically or with strategic vision in mind when developing campaign plansProven ability to influence without authorityAbility to drive results with a collaborative mindset?Key Personal Attributes Include:Excellent written and verbal communication skillsPassion for design and improving existing pieces with appropriate solutions to complex communication problemsProven track record of being detail-oriented, self-motivated, managing a high volume of varied work, and ability to meet deadlinesAbility to prioritize, multi-task and fully manage assigned projectsSolid ability to exercise good judgement in writing and editing written communicationComfort in effectively working within a dynamic team of creative personalitiesOutgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration?Specific Responsibilities and Key Deliverables Include:?Marketing Campaign PlansResponsible for designing, creating, and delivering marketing campaigns/go to market plans to support the growth and expansion of company products and services and launch strategic productsWorks with internal teams, customers, publications, and external vendors to implement & execute marketing campaign plans including media agencies from start to finish, on schedule and on budgetFully supports internal segment teams for national, regional, and local marketing effortsWorks directly with Product Managers, R&D team, and Regulatory team to ensure proper content and technical language is always being usedCollaborate with marketing and other professionals to coordinate brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)Develop and analyze market research and sales data that support and directs the development of robust campaign plans??Strategic Marketing SupportActs as a continuous source of creative ideas and solutions to help the Wilbur-Ellis Agribusiness Division growRelies on experience and judgment to plan and accomplish goals for campaign plans and support teamsCollaborates with Strategic Marketing Team to enhance brand strategies and messages within the Agribusiness branding guidelinesContinuous collaboration with Strategic Marketing Team on overall design and direction for Wilbur-Ellis segments and AgribusinessAssist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesDevelop and manage a marketing budget that drives and supports the campaign plan as part of the marketing team?Administrative SupportTakes calls from field and product teams for campaign plan/project initiationMust be able to organize and prioritize projects accordingly, ask questions, add projects to log and sees them through from start to finishReports to team on project coordinationOther duties as assigned??Compensation and Benefits:Competitive salary (to be determined based on experience and other factors)Comprehensive company benefits?Job Code:?MARKE03425Apply for this job.