Product Manager, Marketing

Job Listing No: 9740000

Product Manager, Marketing

The Product Manager develops and executes written marketing plans and manages tactical implementation of the assigned product portfolio for Nichino America Inc.  Reporting to the Senior Manager of Marketing, the Product Manager will work closely with Sales, Product Development and Regulatory Affairs and provide leadership to ensure their portfolio goals are met, while supporting the company’s overall strategy and direction. Duties:Establishes strategic marketing plans to achieve corporate objectives for products.Develops and executes comprehensive product/brand marketing positioning and programs, both short and long range including revenue forecasting, to support sales and revenue objectives of organization.Develops and manages product/brand marketing operating budgets.Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.Oversees and evaluates market research and adjusts marketing strategy to meet changing market conditions.Monitors competitive products positioning, pricing and marketing activities.Ensures use of and incorporates target segmentation of end-user database information in brand strategy and tactics.Oversees and coordinates production and production planning to facilitate adequate product supplies and availability to customers.Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.Qualifications:Bachelor degree in relevant field5 + years’ experience in marketing, sales and/or product management in the North American crop protection industryStrong analytical, strategic and presentation skillsDemonstrated success defining and launching productsProven ability to influence cross-functional teamsHigh energy and positive attitudeAbility to travel 20-40% of the year including some weekend travel days.

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