Regional Marketing and Analytics Manager
The Regional Marketing and Analytics Manager will develop and lead the Market and competitive intelligence of the Starches and Sweeteners Group in order to maximize overall profitability. ?Provide a consistent forward looking view with strategic focus. Understanding threats from competitors and markets and opportunities arising. ?Accountable for revenue growth through ?identification of business and market needs, competitive and market intelligence, sizing of opportunity spaces and the development of the analysis of the external environment. ? Developing, aligning and translating opportunities into specific projects . Member of the senior Strategy & Business Development team, which is directly accountable for profitable growth.Principal Accountabilities:35% Identification/justification of ?innovation opportunities Lead identification and synthesis of regulatory, environmental, market, consumer and Cargill trends to identify directions for general business growth. Interacts with industry at large and specific customers to develop unique insights regarding market opportunities. Ensure opportunity space sizing and clarity on the specific solution spaces validated by market justification for investment. Work with commercial marketing and product line colleagues to ensure compelling value propositions on new innovations. Lead market mapping and understanding of S&D picture for solution spaces. Collaborate with R&D and commercial leadership to populate product line architectures (PLAs). Participates with other parts of the organization to assess and propose capabilities needed. Ensures project scope is captured in project scoping documents that allow team to consistently deliver on project objectives. Identification of today?s and futures market needs. Understands business needs and provides consultation and direction to influence decision maker25% Competitive Intelligence to guide tactical and strategic decisions Explore business needs for competitive intelligence to inform important business decisions and ensure process is in place to deliver needed competitive intelligence. Influences organization to create channels of communication to develop industry-leading competitive intelligence system/approach. Consolidation of market outlook of traditional and future markets including customer and segment trends Creates market intelligence on traditional and future markets. Create competitive intelligence on traditional and non traditional competitors Works with FP&A to acquire and digest perspectives regarding our competitors and inform the Cargill leadership with clear views of what this means to the Cargill organization. Works with FP&A to provide a complete perspective on internal and external dynamics that inform/enable strategic pricing and channel cost curve actions.25% Leadership in Strategy Development/Direction Lead market analysis and synthesis of related business trend data that allows for decision making and choice in Group strategy. Directly or indirectly conduct STEEP, SWOT and additional broad analysis of our business context to help inform business direction. Active member of business strategy teams and may lead parts of strategy development. Work with local and global product line managers to assess current business performance, business potential and choose how to win actions needed. Collaborate with Strategy lead to assess and do initial consideration of MADJV game board candidatesInfluence and ensure alignment of the ingredient reputation management. 15% Team leadership Provide leadership to develop a high performing Market & Customer Intelligence Organization.Provide leadership and ?talent management across the team ?Build out Strategic Workforce planning .? Attract, Select and Onboard talent Develop and retain talent.? Plan for Succession of key Talent?
Align and optimize the deployment of Market & CI ?resources within ?S&S Group, as well as leveraging other Cargill and external resources. Develop goals and measures for ?effectiveness. Execute ?key people processes such as compensation management and engagement. Responsible for and Manage the M&CI budget and ROISkills:
Required qualifications: Bachelor's degree 10+ years combined strategic marketing or commercial experience ? minimum 5 years in a commercial/marketing ?leadership position? Demonstrated customer-facing experience in a B2B environment. Develop thorough knowledge on specific industries Ability to see, understand and create insights from trends in the marketplace. Able to translate research learning into insights & recommendations for the business? Can assess market opportunities with financial rigor.? Strategic and tactical thinker, who can see and plan ways to enlarge our market or gain competitive advantage Analytical, financial and logic skills to organize/present rationale for proposed business choices Fluency in English language is a must have Ability to get things done through others. Lead through empowerment Play-to-Win mentality.Preferred qualifications: Degree involving strategic marketing and Master?s degree involving strategic marketing, economics or MBA preferred