Seedcare Product Lead
About SyngentaAs global demand for food and fuel continues to rise, we are dedicated to our purpose: Bringing plant potential to life. Syngenta is one of the worlds leading companies with more than 28,000 employees in over 90 countries. We work in a collaborative and inspiring culture where personal contribution is rewarded and growth and development are at the heart of our culture.Through our world-class science, global reach and commitment to working with our customers, we help to increase crop productivity, protect the environment and improve health and quality of life.Theres never been a more important time to join Syngenta. For more information about us please visit www.syngenta.com
Develop strategies and provide leadership to maximize the lifetime profitability of products in Seedcare, while ensuring all US Business Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers.
Lead the development and implementation of product strategies for Seedcare, from acquisition and development, through post patent and exit.
Develops short and long term Seedcare marketing plans, including product plans for allcrops assigned
Direct and approve product developments, including new AI's, formulation, packaging, label enhancements, to insure maximum impact in crop solutions
Manage contribution of products and product lines by driving maximum revenue, allocating fixed resources and managing product cost
Establish brand pricing strategy and resulting market pricing, to optimize Syngenta value
Deliver strong brand awareness and positioning. Engaging and directing advertising/promotion, while maintaining brand consistency across portfolio
Responsible for certain third-party AIs or brands in the portfolio in North America, ensuring consistency with brand strategy as part of overall seedcare outlicensing, private label strategy and post patent strategies.
Working closely with the product planning team, Manage product supply levels and establish/allocate safety stocks.
Develops/maintain a competitor and market information database in line with respective guidelines. Skills:
Knowledge, experience & capabilities
Critical experience and knowledge
5+ years marketing or sales experience
Solid knowledge and experience on Corn and/or Specialty and Vegetable portfolio
Ability to influence direct and indirect cross functional relationships, including global
Successful track record of people/process and project management.
Critical technical, professional and personal capabilities
Knowledge of marketing principles – positioning, market & financial analysis, communications.
Effectively uses segmentation to drive marketing priorities
Creates strong decision base for portfolio mgt.
Develops annual marketing/campaign plans and monitors execution & results
Develops effective product/offer communications
Understands market dynamics and competitive environment
Understands customer needs
Has deep and broad crop and product knowledge
Anticipates changes in the market and adjusts marketing/campaign plans accordingly
Strong communication and presentation skills
Critical leadership capabilities
Sets ambitious goals
Communicates with impact
Leads change and holds ambiguity
Focuses on customers
Manages for performance
Collaborates across boundaries
All applicants must be eligible to work in the US
Travel requirements 20-30%
Must sign a non-compete if offered this position
Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.
.Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.