Senior Manager Category Marketing (Bakery Speciality)
SUMMARY: The Sr. Category Marketing Manager role is a general management position focused on growth and profitability of product categories in foodservice. Primary responsibility is to develop, implement, and execute the product category strategies to achieve the objectives of the company's annual and long range business plan. This role has day-to-day responsibility for leading the P&L management of all category-related activities including product forecasting, establishingpricing guidelines and approval, development of marketing initiatives, managing a team toward achievement of category goals and financial objectives, and management of cross functional project teams. Candidates should be adept at leading cross functional teams that include R&D, Sales, Finance, Supply Chain, Operations, and Marketing functional support. General Management/P & L: Owns the P & L for assigned category including the development of category financial targets and attainment of top and bottom line commitments. Makes decisions on all levers of P -& L including cost structure and category pricing and mix, and COGS, in order to drive optimal top and bottom line performance. Responsible for driving sales and operations volume forecasts on a monthly cycle by building consensus with appropriate parties Category Strategy/Marketing: Develop long and short-term category strategies and tactics to maximize growth and profit, including short term innovation projects and cross-functional work with Innovation team on long-term category innovation. Garner category insights using primary and secondary research with Insights team. Provide guidance and coaching to the Sales organization oncategory strategy/selling propositions and works closely with Business Development, Sales and Customer Marketing on category segment opportunities. Work closely with Brand Marketing, Customer Marketing and Marketing Agencies on category selling tools, development and execution of promotional initiatives and sales communications. Monitor industry trends, market share, competitive activity and competitive product cuttings. Operations/Product Management: Closely monitor productavailability and service levels and pro-actively communicate relevant issues with Sales. Engage with IPL team to evaluate and understand any inventory, capacity, and/or quality issues at the plant and product level. Demonstrates solid knowledge of the input raw material markets and margin management to control volatility and the spread in order to manage bottom line results. Responsible for optimizing product assortments and discontinuing inefficient items. Lead product change projects including value/quality improvement initiatives and line extension product launches in close partnership with value improvement. Includes some degree of Travel: customer visits, plant visits, sales meetings, conferences and tradeeventsQUALIFICATIONS: Education:Bachelor degree in a business, marketing foodservice or related discipline requiredMBA preferred. Experience: 6-7 years of experience in marketing and/or related fieldSpecial Skills: Knowledge of foodservice and/or CPG industry preferred. Ability to develop strategic plans and annual business plans that align resources to achieve the marketing and financial goals. Strong financial acumen. Strong category marketing and general business management skills. Ability to assess the skills and developmental needs of subordinates and provide appropriate coaching and guidance. Strong leadership skills with the ability to create and articulate a vision and drive results.Strong analytical and problem solving skills.
Ability to excel as a project leader in a fast paced, changing environment.Communication Skills: Strong written and verbal communication including presentation skills Computer Skills: Proficient in Excel, Word and PowerPoint Additional: Responsibilities span Foodservice/Convenience Handheld, Grab and Go categories across Jimmy Dean, Tyson, Ball Park, Hillshire Farm, and State Fair brands. Supervisory: 1 direct report Travel: 10-15%*LI-JO1To view a full job description and submit your resume for consideration, click APPLY TO THIS POSITION below and follow the prompts.