Senior Marketing Manager – International BioDevice & Automation

Job Listing No: 9740000

Senior Marketing Manager – International BioDevice & Automation

Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 60 years of experience, we deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. We are working every day to better understand and address the real-world challenges faced by those who raise and care for animals in ways they find truly relevant.Our name, Zoetis (z-EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning “pertaining to life.” It signals our company”s dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend on.Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of “”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.POSITION SUMMARY This role will be a member of the International BioDevice & Automation(BD&A) Commercial team at Zoetis, reporting to the Vice-President. Driving success of the device portfolio is the primary role of this position. The BD&A Marketer oversees all aspects of marketing for our Embrex-brand portfolio of devices and other hatchery automation, including: pricing evaluation and programs, commercialization, field trials and market optimization. The position is responsible for working with sales and marketing to implement strategic and tactical marketing activities tailored for the customer base and will oversee and coordinate marketing activities that require the ability to work with and influence cross-departmental operational teams without direct authority. In addition the International BD&A team will be a leading the marketing for BD&A markets around the world. This position will have a prominent role in leading/influencing the development of marketing strategies around the world. Externally, the incumbent requires the skill to participate in a wide range of supplier, partner and customer relationship meetings. POSITION RESPONSIBILITIES
Directs all aspects of marketing as related to devices including product positioning, brand strategy, pricing, and budgeting
Helps drive all phases of device market and service introductions Evaluates new product and market opportunities for in-line franchise
Manages BioDevice marketing communications/metrics and builds Embrex & KL Automation brand equity
Maintains contact with key customers and industry influencers, in coordination with commercial operations Works with Commercial Operations and local market Marketing to develop and execute the operations marketing plan to achieve Zoetis financial goals for the BD&A product line in the short, medium, and long term Coordinates with other Marketers to find synergies which maximize the total return Updates equipment product profiles for products in development and business development targets Corrdinates and supports BD&A CDLCI team in establishing commercial support for development of a strong portfolio pipeline. Designs and executes field trials in partnership with Outcomes Research team on studies related to Bio Device performance Coordinates product line market research (e.g. customer satisfaction, competition, industry trends)
Tracks and analyses competitive devices activity Training of commercial colleagues on new programs, product support or new products Performs other duties as assigned.EDUCATION AND EXPERIENCE
7 – 10 + years of marketing, marketing communications, market research, strategy consulting, price analysis or equivalent academic/industry experience required Bachelor degree required; Bachelor degree in Marketing preferred MBA preferred
Biomedical Device and/or Capital Equipment marketing experience preferredTECHNICAL SKILLS REQUIREMENTS
Negotiate and influence across multiple groups in organization Strategic thinking Strong Marketing skills Analytical thinking Planning and Organization skills Strong Communication Skills PHYSICAL POSITION REQUIREMENTS
Must be able to travel overnight up to 30% of the time. The employee”s usual work location is in an office environement, but will be required to conduct field rides to customers from time to time . Work environment may include visit to farm operations (but not limited to) including poultry hatcheries, and grow out operations

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