Senior Marketing Manager, Parasiticides
Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 60 years of experience, we deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. We are working every day to better understand and address the real-world challenges faced by those who raise and care for animals in ways they find truly relevant.Our name, Zoetis (z-EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning “pertaining to life.” It signals our company”s dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend on.Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.Zoetis is the industry leader known for developing and marketing first in class veterinary biological and pharmaceutical products and solutions. The Parasiticide therapeutic area is the largest in the veterinary market and we are seeking a talented, innovative marketer to drive the successful management of all elements of the marketing mix for a product in our parasiticide portfolio which contains, Revoluion Plus, ProHeart 6 and Simparica. Position PurposeThe Senior Marketing Manager, Parasiticides will be responsible for defining strategy, planning, forecasting, product development, and ultimately be accountable for P&L results of one (or more) of the products in our parasiticide portfolio which contains Simparica, Revolution Plus and ProHeart 6. This individual will lead our marketing efforts in both the professional channel and also for our direct to pet owner initiatives and may include new asset development.
Primary Responsibilities 1. Develop, implement, and measure marketing initiatives which support the immediateand long term growth of the Zoetis parasiticide brand. 2. Lead the strategic planning efforts for the brand including market and competitive analysis, brand positioning, pricing and development of a communications plan focused on both external and internal customers 3. Lead short-term and long-term financial planning, development of sales and operating budgets, operating within approved financial parameters to enhance profitability. 4. Actively work with multiple internal stakeholders (medical leads, market research, regulatory,finance, manufacturing, inventory/distribution) and all necessary external vendors to maintain strong market growth and increase demand for brand. 5. Provide timely marketing materials and programs to the sales force and all channelpartners in support of demand creation efforts. 6. Develop, implement and measure effective CRM and DTC programs that educate theconsumer and drive clinic demand leading to overall market growth and increasedproduct usage. 7. Manage all communications with customers, Sales Force and senior management on assigned products. 8. Direct and maintain ongoing relationships with agencies and consultants. 9 Develop a strong knowledge of competitive landscape and customer insights including managing all competitive intelligence.
Qualifications (i.e., preferred education, experience, attributes) * Minimum of 5-7 years of relevant marketing experience, preferably animal health/pharmaceutical, with a history of demonstrated success in delivering business results in innovative and rapidly changing environment. * Marketing experience with flea and tick products is preferred. * Superior customer focus and the ability to work with others to achieve personal and team goals. * Strong oral and written communication skills required. Able to deliver effective presentations to large business groups and senior leaders. * Excellent project management skills * High sense of urgency, coupled with a demonstrated ability to exercise good judgment and make sound decisions based on relevant information.. * Strong financial analysis skills and proven ability to develop and manage budgets and expenses. * Experience working with cross-functional teams in developing and executing brand strategies, programs and tactics to achieve and surpass market share and revenue targets. * Strong analytical thinking, attention to detail and problem-solving skills. * Bachelor degree required (MBA preferred).