VP NA Marketing- Erlanger, KY
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with approximately 31,000 employees serving customers in more than 170 countries. With a global value chain that includes approximately 500 crop procurement locations, 270 ingredient manufacturing facilities, 44 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. VP NA marketing- ERlanger, KYThis is an exempt level position. With a team of six direct reports, this Erlanger-based position will oversee North American Nutrition Marketing including Customer Experience Marketing, Product Marketing, and Regional Business Intelligence/Market Research, and is responsible for fueling the pipeline and driving revenue growth by increasing awareness of Nutrition advantaged ingredient solutions and ensuring that ADM is our customers’ first choice. This role serves as a vital and highly collaborative conduit between the Vice President of Global Nutrition Marketing, Research & Development, Product Development & Applications, Sales, and Strategic Customers. This person is responsible for building and managing a highly effective B2B marketing team in a matrixed environment. RESPONSIBILITIES: Provides critical inputs to VP, Global Nutrition Marketing to support strategic planning and to develop and lead the implementation of product excellence marketing action plans for Nutrition NA. Possess working understanding of trend and product lifecycles and recommend new strategies to drive revenues. Demonstrate aptitude for making strategic connections between broad-based consumer trends and for adapting company technologies, capabilities and practical product solutions to drive pipeline and NWR (new win revenue). Ensure consumer and customer voices drive innovation and direction for Nutrition advantaged product ingredient strategies and action plans. Work collaboratively with cross functional partners to identify and respond to consumer needs, market gaps and customer opportunities.Create meaningful and differentiated value propositions that drive stakeholder engagement and value. Demonstrate ability to interact and collaborate with stakeholders at all levels.Demonstrate working knowledge of all Nutrition advantaged ingredient solutions in assigned portfolio. Provide sales support through timely communication, targeted presentations to strategic customers, purposeful product demonstrations, and best practice customer experiences.Hands-on analytical skills with a strong creative yet practical mindset.Measure and manage key performance indicators for Nutrition including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates.Provide support to global strategic food customers and sales through targeted presentations supported by actionable insights, purposeful product demonstrations, and best practice customer engagement experiences. Develop programs with quantifiable objectives and measure results.Oversee execution of advertising, promotion, product development, innovation and event calendars. QUALIFICATIONS & EXPERIENCE At least 15 years of well-rounded marketing or business development experience with a focus on B2B marketingA minimum of five years of experience in specialty ingredients marketing is required B2C marketing a plusTen years or more in a leadership role Demonstrated ability to lead and inspire a teamSuperb creative and analytical capabilitiesExperience in developing effective strategies and business plans for all marketing aspects (branding, product promotion, etc.)Understanding of different business disciplines (IT, finance, etc.)Demonstrated hands-on analytical and strategic problem-solving skills with a focus on tactical, practical execution, and driving results collaborativelyExperience building brands within the food, beverage, and ingredients industryPassionate customer advocacyDeep understanding of changing market dynamics and ability to develop actionable strategies to drive the businessEntrepreneurial spirit EDUCATION A BA/BS in marketing, communications, business, or related field A BS/MS in food science or strong technical aptitude a plus MBA strongly preferred Relocation assistance is available with this position.This position offers a complete benefit package, including 401K/ESOP, pension, health, life and dental insurance.ADM requires the successful completion of applicable pre-employment drug screen, medical questionnaire and a background check. ADM is an EOE for minorities, females, protected veterans and individuals with a disability.Apply for this job.