VP of Brand Development

Job Listing No: 9740000

VP of Brand Development

ExecuNet – Arlington, VA – The Vice President, Brand Development is responsible for leading and organizing work and processes that advance the public ‘s recognition of, admiration for and loyalty to the COMPANY brand. Principal Duties and Responsibilities (*Essential Duties) In coordination with Senior Vice President, Brand Advancement, conduct market research, audience development, project management and budget coordination for a large volume and wide variety of initiatives. Serve as lead team member for work planning and development of analytics to measure the success of work performed by Brand Advancement. Establish and maintain a well-defined workflow and set conditions for execution of activation plans related to cross-functional engagement opportunities. Manage, grow and protect the COMPANY brand. Lead all processes for strategic message development and brand positioning through development and promulgation of brand guidelines, branded and creative products and marketing materials. In close coordinat… – Permanent – Full-time

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